Pirate Life To Open South Melbourne Venue
By Will Zeibell - 2nd Dec 2022 (Published Article Linked Here)
Renowned South Australian craft beer brewery Pirate Life has today announced its first Melbourne venue. Launching in mid-2023, Pirate Life (PL) will join Melbourne’s thriving hospitality scene, making it the fourth venue for South Australian brewers.
Located in a former mechanic garage in South Melbourne, a stone’s throw from the iconic market precinct, the venue will bring a unique personality to the city. Pirate Life will work with South Australian architect and design firm Studio Gram to bring the space to life. PL Co-Founder, Jack Cameron, talks about the new venue and offering saying:
“As a brand, we’ve been long-time admirers of Melbourne’s hospitality scene and Pirate Life’s new venue in South Melbourne finally gives us a chance to be part of it, while showcasing our love for people, food, and beverage. With the area boasting some of Melbourne’s - and PL’s – cult-favourite brands, we can’t wait to get amongst it and show locals what Pirate Life is all about.”
Pirate Life Brewing was established in 2014 by Michael Cameron, Jack Cameron, and Jared Proudfoot. Today, PL boasts three breweries, with this being their fourth venue overall, and employs over 150 people nationwide.* Jack continues:
“As you might expect, there will be plenty of beer up for grabs in the new venue, with fresh kegs shipped directly from PL’s brewery in Port Adelaide. The core range (including pales, IPAs and stouts) will fly the flag, while limited releases will be interchanged regularly to keep punters entertained. Punters can expect fruit sours, barrel-aged imperials, and a cheeky nitro or two.”
The food offering will elevate the beverage offering, which will also include spirits and wine. Pirate Life’s ethos around food is grounded in being simple and fresh.
“We envisaged a rotational menu that explores the diversity of our neighbouring local market stalls and seeks inspiration from fresh and local ingredients,” says Jack. “We love cooking over fire, so anticipate charred goodness.”
Working closely with South Australian-based architecture and design firm Studio Gram, Pirate Life’s venue will have a huge amount of character and individuality.
“We’re good mates with Studio Gram, having worked together a bunch in the past. This is a great opportunity for them to showcase their skills in South Melbourne while adding another layer to the local hospo landscape.”
The venue will stay true to the grungy coolness of the former mechanic workshop, with updated interiors showcasing exposed bricks, polished concrete, artwork and murals, greenery, and bold industrial finishes to bring the space to life.
Along with quality food, beverage, and fit-out, Pirate Life’s ongoing love & patronage of the arts will be on full display - with mural activations, roaming exhibitions, live music, and celebrity chef dinners just some of what to expect in the coming months.
https://craftypint.com/news/3027/pirate-life-to-open-south-melbourne-venue